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Google’s search algorithm is easily one of the most influential technologies ever created. With an estimated 5.6 billion Google searches per day, it’s safe to say Google has a heavy impact on the world—and on your business.But what is the Google Search Algorithm? How does it work? And, most importantly, how can you rank higher on Google and get more traffic?
This guide attempts to demystify the mysterious Google Search Algorithm:
What is the Google Search Algorithm?
The Google Search Algorithm refers to the process Google uses to rank content. It takes into account hundreds of factors, including keyword mentions, usability, and backlinks.
Sidenote.
Google has multiple search algorithms all working together to return the best results. In this article, we’ll focus mainly on Google’s ranking algorithm(s), as we believe that’s what most people are referring to when they talk about Google’s search algorithm.
How does the Google Search Algorithm work?
Google’s algorithm is extremely complex, and how it exactly works is not public information. It’s believed that there are well in excess of 200 ranking factors—and nobody knows them all.
Even if they do, it won’t matter because the algorithm is always changing. Google releases updates to its algorithm, on average, six times per day. That’s up to 2,000 times per year.
That said, Google does give hints on how you can rank well in its results.
What are the Google Search Algorithm ranking factors?
When you think of a “search algorithm”—as it relates to search engine optimization (SEO)—the first thing that comes to mind is probably Google’s ranking factors. In other words, what is Google looking at when deciding which pages to rank and in which order?